WESTERNENG_CONSULTING
C:\WESTERNENG> TYPE ABOUT.TXT
Edward Rudy Westerneng is an entrepreneur, consultant and inventor based in Barrie, Ontario. He started in scrap metal, taught himself metallurgy and chemistry, and became one of the early builders of Ontario's e-waste recycling industry. He worked at GEEP from 2003 to 2007, first as a commodity trader and then as a technical analyst. In 2008 he founded GreenGo Recycling with one cube van and grew it to 16 full-time and 4 part-time staff. He later consulted for Recychology and served as Vice President of Shift Recycling. Since 2018 he has been President of Westerneng Management Consultants, which helps small and mid-sized businesses put practical AI to work and builds working AI agent systems, including the free Psych harness. In 2025 he founded Dunk Truck, which develops a firefighting vehicle and the SafeBox enclosure for lithium-battery EV fires. He also runs Park-n-Store, a secure outdoor parking and storage facility in Barrie that connects local small businesses through networking and events. He has built, scaled and sold more than one company, has filed provisional patent applications, and publishes independent research in theoretical physics. His businesses intend to integrate AI systems into their operations. Rudy's faith comes first: God, family, friends, then work. He hosts men's Bible studies with more than 100 men attending, as well as a youth study.
C:\WESTERNENG> TYPE BACKGROUND.TXT
Started in scrap ('the worst summer of my life'). Self-taught in metallurgy and chemistry, applied daily to scrap grading, alloy identification, precious-metal recovery from electronics and commodity valuation. One of the early builders of Ontario's e-waste recycling industry.
C:\WESTERNENG> TYPE CAREER.TXT
GEEP, 2003-2007: commodity trader, then technical analyst.
GreenGo Recycling, 2008: founded with one cube van in my father-in-law's barn; grew to 16 full-time and 4 part-time staff. The Barrie Examiner (Sep 27, 2013) reported it was the first company to pay customers for scrap and electronics.
Recychology, 2010-2017.
Shift Recycling, 2017-2018: Vice President.
Westerneng Management Consultants, 2018-present: President.
Dunk Truck, 2025: an EV-submerging fire truck for lithium-battery vehicle fires, and the SafeBox containment enclosure.
I have built, scaled and sold more than one company.
C:\WESTERNENG> TYPE CREDENTIALS.TXT
Radiation Safety Officer. Studied at Athabasca University and Seneca. Provisional patent applications filed. Author of the novel MYOPIA, written as E.R. West.
C:\WESTERNENG> TYPE WHY.TXT
I don't sell hype. I test ideas until they break, and I keep what survives. If a claim on this site can't be backed up, tell me and I'll take it down.
C:\WESTERNENG> TYPE PRIORITY.TXT
God. Family. Friends. Then work. That order isn't negotiable. A business built on a failing home fails too.
C:\WESTERNENG> TYPE COMMUNITY.TXT
I host men's Bible studies with over 100 men attending, and a youth study. I'm building a dedicated Bible-study facility locally.
C:\WESTERNENG> TYPE AI.TXT
I run an AI integration practice. I build working agent systems (harnesses) for real businesses, not slide decks.
C:\WESTERNENG> TYPE INVENT.TXT
I keep prototyping. Dunk Truck and SafeBox came from a real problem: lithium-battery EV fires that conventional crews struggle to put out.
C:\WESTERNENG> TYPE STYLE.TXT
I'm direct. I'll tell you what's wrong with your plan before I tell you what's right.
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